Giant Spoon Internship Program: A Launchpad for Aspiring Marketing Professionals
Giant Spoon, a full-service agency known for its innovative approach to brand experiences, offers a dynamic internship program designed to cultivate the next generation of marketing and advertising professionals. With locations in New York and Los Angeles, the program provides a unique opportunity to immerse oneself in the agency's vibrant culture and contribute to its groundbreaking work.
A Deep Dive into the Internship Experience
The Giant Spoon internship program is a ten-week immersive experience that spans across various departments, from media and design to social strategy. Interns are integrated into the agency's daily operations, participating in town halls, weekly updates, lunches, and happy hours, fostering a sense of belonging and collaboration.
One of the highlights of the internship is the opportunity to engage directly with agency leadership. As Logan, a former intern, shared, presenting ideas directly to the founders of Giant Spoon was a defining moment of his summer experience.
Roles and Responsibilities
Giant Spoon internships offer hands-on experience in various areas of marketing and advertising. While specific responsibilities may vary depending on the department, some common tasks and projects include:
- Research and Analysis: Interns conduct research using various tools, social media, and search engines to support the agency's strategic initiatives. They manage ad-hoc research requests, create trend reports, and analyze audience intelligence to inform campaign development.
- Creative Support: Interns contribute to brainstorming creative ideas for projects and campaigns, aiding in the development of social production, activations, and innovative concepts. This may involve writing, presentation development, and designing slides to communicate ideas effectively.
- Industry Monitoring: Interns stay abreast of the latest strategy tactics, industry news, and cultural trends, monitoring and recapping relevant information to keep the agency informed and ahead of the curve.
- Collaborative Projects: Interns collaborate on a "Spoonfed" project, working together to develop and present an internal project that showcases their skills and insights.
Experiential Design Internship
For those with a passion for spatial design, Giant Spoon offers an Experiential Design Internship within its creative team. This role provides a unique opportunity to support ambitious experiential projects, utilizing 3D modeling, visualization, and rendering software such as SketchUp, Revit, Rhino, Grasshopper, Maya, Autocad, and 3DS Max. Interns in this role participate in meetings with outside vendors and contribute to the creation of immersive brand experiences. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays.
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Required Skills and Qualifications
To thrive in the Giant Spoon internship program, candidates should possess a combination of skills and qualities, including:
- Strong Interest in Brand and Marketing Strategy: A genuine passion for understanding how brands connect with audiences and a desire to learn about consumer behavior are essential.
- Research Acumen: Experience with quantitative and qualitative research methods, coupled with research rigor, is highly valued. Knowledge of marketing tools like Simmons, GWI, WARC, Statista, and Brandwatch is a plus.
- Communication Skills: Excellent writing and proofreading skills are crucial for crafting compelling content and presentations.
- Organizational and Time Management Skills: The ability to manage multiple tasks, prioritize effectively, and meet deadlines is essential in a fast-paced agency environment.
- Adaptability and Receptiveness to Feedback: A willingness to learn, adapt to changing priorities, and receive feedback constructively is key to success in the program.
- Technical Proficiency: Familiarity with Google Suite and Slack is beneficial, as these tools are commonly used for collaboration and communication. For the Experiential Design Internship, proficiency in spatial design and architectural rendering utilizing 3D modeling software is required.
Compensation and Benefits
Giant Spoon internships offer competitive compensation, with an anticipated hourly rate of $18.00-20.00, based on experience, skills, and location. In addition to financial compensation, interns benefit from:
- Networking Opportunities: Interns have the chance to connect with industry professionals, build relationships with Spoons of all levels, and expand their professional network.
- Learning and Development: The program includes workshops and Q&A sessions with craft leads, providing insights into various departments and areas of expertise.
- Immersive Culture: Interns are welcomed into the Giant Spoon culture, participating in social events and activities that foster camaraderie and a sense of community.
A Glimpse into the Giant Spoon Culture
The Giant Spoon culture is one of collaboration, innovation, and inclusivity. The agency values the unique perspectives and experiences that each individual brings to the table, fostering an environment where everyone can thrive.
Kylie, a former intern, described her experience as an opportunity to immerse herself in different areas of art, tech, and culture through her work and relationships with Spoons of all levels. She highlighted the valuable hard and soft skills she gained across multiple departments, as well as the engaging conversations about topics ranging from RuPaul's Drag Race to the comeback of drive-in theaters.
Giant Spoon strives to build an inclusive workplace dynamically rooted in differences. What makes you, you, is your greatest asset here.
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Applying for the Internship Program
While applications for the Summer 2023 Internship Program are now closed, aspiring marketing professionals should keep an eye on the Giant Spoon careers page for future opportunities. The agency is always searching for new Spoons to join the drawer, and encourages those who are hungry to jump into their culture and work to apply.
A Note on Marc Simons
Marc Simons has been a creative catalyst dedicated to thinking about how emerging technologies will change the face of media and marketing at a number of large advertising and media agencies before starting his own independent agency. Prior to co-founding Giant Spoon, Marc was the West Coast Director for OMD's creative media group, the Ignition Factory at Omnicom. Marc has a number of "firsts" under his belt, including embedding a web-connected video screen in a magazine for the CW, the first television script published to Amazon’s Kindle Store as a marketing stunt, the first "Shazam-able" TV ad with Levi Strauss & Co., and the first advertising on Flipboard.
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