Haus State College: Redefining Student Living in State College, PA
State College, Pennsylvania, a city that truly lives up to its name, is not just a typical town; it's a vibrant hub deeply intertwined with the prestigious Penn State University. The university's main campus, with its picturesque, park-like setting and historic architecture, including the iconic Old Main building dating back to 1930, significantly shapes the character of the city. State College serves as an ideal home for a diverse population, including university students, faculty, staff, professionals, and families. Adding to its appeal are numerous kid-friendly parks such as Holmes-Foster Park, Orchard Park, and the Arboretum at Penn State, along with a lively array of restaurants and bars concentrated along East College Avenue in Downtown State College. Amidst this dynamic environment, Haus State College emerges as a novel concept in student living, aiming to provide an exclusive and elevated residential experience.
Introducing Haus State College
Haus State College, situated at 916 W College Ave in the 16801 area of State College, PA, represents a fresh perspective on student housing. This apartment community, nestled in Centre County, is designed to cater to students seeking a blend of comfortable living and a vibrant social life. Positioned just 2.8 miles (or an 8-minute drive) from Pennsylvania State University, Haus offers convenient access to the university's campus and resources.
As the newest community in State College for Fall 2023, Haus aims to redefine the college social experience by providing residents with a place to both live and socialize.
The Challenge: Standing Out in a Crowded Market
The student housing market in State College is highly competitive. For Haus, the primary challenge was to differentiate itself and offer a unique value proposition to potential residents. Several factors added to this challenge:
- Location: While located downtown, Haus wasn't in a completely pedestrian-friendly area.
- Amenities: Compared to other downtown competitors, Haus had a more limited amenity package.
- Size: Being a smaller community with 268 beds, Haus needed to find a way to turn this into an advantage.
The Approach: Innovative Marketing and Branding
To overcome these challenges, Haus partnered with Asset Living's creative marketing agency, Poetic. The team embarked on a mission to deeply understand the State College market through primary research and interviews with Penn State University (PSU) students. This research was crucial in identifying innovative ways to differentiate Haus from its competitors.
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Ryan DeVeau, Regional Lease-Up Specialist, articulated the goal: "Our goal with Haus was to re-invent the way residents think about student housing. We created Haus as a brand that felt exclusive yet welcomed all walks of life. Haus provides an elevated environment for members to collaborate, relax, and create the best experience that college has to offer.”
The Value Proposition: Exclusivity and Community
The core value proposition of Haus is that it offers a one-of-a-kind student experience, fostering an exclusive community that appeals to students who want to stand out. Poetic's on-the-ground research allowed them to tap into student insights and identify an opportunity within the saturated student housing market. The smaller size of the community was leveraged to create a more intimate and connected living environment.
Floor Plans and Pricing
Haus State College offers a variety of floor plans to suit different needs and preferences:
- Two-bedroom apartments
- Three-bedroom apartments
Rent prices range from $1,029 per month. It's important to note that the price shown is base rent and excludes user-selected optional fees, variable or usage-based fees, and required charges due at or prior to move-in or at move-out. Square footage definitions may also vary.
Key Features and Amenities
Building ratings are based on community-supplied data and independent market research. Subject to change without notice.
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Success Through Collaboration
The success of Haus State College is a testament to the collaborative efforts of Aspen Heights Partners, Kayne Anderson Real Estate, Poetic, and Asset Living. The branding and marketing strategies have been flawlessly executed by the site teams from Asset Living. As a result, Haus is currently leasing ahead of historical new developments in State College during its first year of lease-up.
Evaluating Schools and Community
For families considering Haus State College, it's helpful to evaluate the local schools. The GreatSchools Rating provides a comparative assessment of schools within Pennsylvania based on various quality indicators. These indicators include test scores, college readiness, academic progress, advanced courses, equity, discipline, and attendance data. Ratings are on a scale of 1 (below average) to 10 (above average).
Additionally, Apartments.com features a rating displayed on a 5-star scale for every community. This rating incorporates average renter review scores and a building rating to determine an overall blended score. Building ratings are based on the community's features, including building design, construction, exterior spaces, and amenities.
Read also: On-Campus Living at WCU
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