NCAA March Madness Music Festival: A Comprehensive Guide

The NCAA March Madness Music Festival is an annual event that combines the excitement of college basketball's Final Four with live music performances from popular artists. This free festival offers fans access to unforgettable entertainment and activations, making it a highlight of the Final Four weekend.

General Information

The 2025 NCAA March Madness Music Festival will be held from April 4 to April 6 at Tower Park at Hemisfair in San Antonio. The festival is free to the public and coincides with the Men’s Final Four festivities in downtown San Antonio. The NCAA and TNT Sports Live Events sponsor the event, along with AT&T, Coca-Cola, and Capital One.

2025 Festival in San Antonio

The 2025 festival promises a diverse lineup of artists spanning various genres.

Headline Performers

The 2025 festival boasts an impressive lineup of headliners, including:

Pitbull
Jelly Roll
Chris Stapleton

Additional Artists

In addition to the headliners, the festival will feature performances by:

Doechii
Benson Boone
Ravyn Lenae
T-Pain
Willow Avalon
Nathaniel Rateliff & The Night Sweats

Musical Focus by Day

Each day of the festival will feature a different musical focus:

Friday, April 4 (AT&T Block Party): Pitbull will headline the AT&T Block Party, with opening performances by Doechii and Ravyn Lenae.
Saturday, April 5 (Coca-Cola LIVE!): Jelly Roll will headline Coca-Cola LIVE!, with performances by T-Pain and Willow Avalon. The Coca-Cola Chill House will offer concertgoers a place to enjoy music and refreshments.
Sunday, April 6 (Capital One JamFest®): Chris Stapleton will headline Capital One JamFest®, with performances by Benson Boone and Nathaniel Rateliff & The Night Sweats. Eligible Capital One cardholders will have access to the Cardholder Priority Access Line and the exclusive Cardholder Lounge.

Fan Events in Indianapolis (2026)

While the 2025 Music Festival is in San Antonio, Indianapolis is gearing up to host the 2026 NCAA Men's Final Four from April 2-6. Alongside the games, numerous free and low-cost fan events will be available around the city.

Men's Final Four Fan Fest Presented by Capital One

Packed with interactive activities and entertainment for fans of all ages, this free public event offers a unique experience.

Men's Final Four Tip-Off Tailgate

Whether you're heading to the games at Lucas Oil Stadium or exploring all the excitement of the Final Four around the city, make sure to stop by the Men’s Final Four Tip-Off Tailgate.

The Dribble

Thousands of young participants, aged 18 and under, will dribble their way through a one-mile course. Each child will show off their dribbling skills with their very own exclusive NCAA Men's Final Four Dribble Wilson basketball, accompanied by a specially designed branded t-shirt.

Read also: Crafting Your NCAA Profile

Phoenix, Arizona - 2026 Women's Final Four

With the tipoff of the 2026 NCAA Women's Final Four only 38 days away, the NCAA, Phoenix Final Four Local Organizing Committee, Arizona State, Mortgage Matchup Center and ESPN announced details for events surrounding one of America's marquee sporting events. Mountain Standard Time on Friday, April 3, and broadcast live on ESPN.

Super Saturday Concert presented by AT&T

The Super Saturday Concert presented by AT&T is a free event open to the public. In 2026, the music performance will take place at Margaret T. Hance Park in downtown Phoenix and will feature food and drinks for purchase, an opening act and the headliner, to be announced the first week of March. LOCATION: Margaret T. DATES/HOURS: Saturday, April 4.

Four It All Fest

Four It All Fest is a free block party style event, blended with local Phoenix flavor, located on Canyon on Third Street outside the Phoenix Convention Center. Enjoy this outdoor street festival that features viewing parties, food and beverages, merchandise sales, live music, an outdoor court and much more. This free public event takes place at Mortgage Matchup Center on April 4.

NCAA Women's Final Four Bounce presented by GEICO

Fans age 18 and younger are invited to participate in this unique parade and free Women's Final Four event, joining thousands dribbling their way through downtown Phoenix and into Tourney Town presented by Capital One - the official fan festival of the 2026 Women's Final Four. REGISTRATION: Online preregistration is recommended, as space is limited.

Festival Policies and Prohibited Items

To ensure the safety and enjoyment of all attendees, the NCAA has established specific policies regarding bags and prohibited items. All attendees and bags will be subject to search upon entry. Failure to comply with venue and event management will result in denial of entry.

Bag Policy

The following bags are approved for the festival:

Clear plastic bag: 12 x 6 x 12 inches
Clear fanny pack: 12 x 6 x 12 inches
Gallon-size clear plastic storage bag
Clear backpack: 12 x 6 x 12 inches
Clutch purse: 5.5 x 8.5 inches or 3 x 4 inches

Bags larger than 5.5 x 8.5 inches are prohibited unless they are clear, plastic bags up to 12 x 6 x 12 inches. Printed pattern plastic bags are also prohibited unless they meet the size requirements listed above.

Items Allowed Inside the Festival

One factory-sealed bottle of water, 20 ounces or fewer (only one bottle per person)
Phone charging case or phone charger

Items Prohibited Inside the Festival

Animals (except service animals to aid guests with disabilities)
Artificial noisemakers or noisemaking devices of any kind
Balls or any object that can be used as a projectile
Cameras with professional lenses longer than 3 inches, GoPros, video records and mono/tripods
Smoking, e-cigarettes and vapes
Outside food and beverage and containers of any kind (except for guests with medical and dietary needs)
Fireworks or weapons of any kind, including but not limited to firearms and knives
Concealed and open carry (state laws apply to active Texas law enforcement)
Folding chairs, stools or other seating devices
Poles or sticks of any kind, including selfie sticks
Signs, flags or banners of any size
Unmanned aircraft systems/radio-controlled model aircraft
Segways, skateboards and hoverboards
Personal carts, wagons or other large rolling devices (except simple strollers)
Obscene or indecent clothing or signs
Any other items determined by event management to be dangerous or inappropriate

Nonpermitted items should be discarded or returned to the guest’s vehicle. The NCAA encourages attendees to store items left in vehicles out of sight. Temporary lockers are not available, so be sure to plan accordingly.

Additional Information

Weather: The festival will take place rain or shine. However, umbrellas will NOT be allowed at the event.
Payment: The festival is cashless, so be sure to bring debit and credit cards. Apple Pay and similar payment methods will also be accepted.
Mobile Charging: Mobile charging stations provided by AT&T will be available on festival grounds and near the Cantina.
AT&T Fast Lane: AT&T customers can connect to expedited entry through the AT&T Fast Lane.
Coca-Cola Chill House: This year, concertgoers can check out the Coca-Cola Chill House - a perfect spot to enjoy music and stay refreshed between sets. Fans will try Coca-Cola, Coke Cherry, and the newest flavor, Orange Cream.
Capital One Cardholder Benefits: Eligible Capital One cardholders will receive entry through the Cardholder Priority Access Line, plus access to the exclusive Cardholder Lounge. Customers can also experience the weekend like a VIP with packages including tickets to the Final Four® and National Championship, hotel, and VIP front of stage access to Capital One JamFest® available on Capital One Entertainment.

Media Coverage

CBS Sports and TNT Sports will provide live coverage of all 67 games from the 2025 NCAA Division I Men’s Basketball Championship across four national television networks - TBS, CBS, TNT and truTV - and NCAA March Madness Live. Games airing on CBS will also stream live on Paramount+, and games airing on TBS, TNT and truTV will also stream live on Max.

About the Organizers

TNT Sports: A global leader in the delivery of premium sports content.
AT&T: Connects millions of people globally, and nearly 2.5 million businesses, to greater possibility.
The Coca-Cola Company: A total beverage company with products sold in more than 200 countries and territories.
Capital One: A diversified bank that offers products and services to individuals, small businesses and commercial clients.
The NCAA: A diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness.
CBS Sports: A year-round leader in cross-platform sports coverage.

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