Landing a Role: A Guide to Paramount Marketing Internships

Paramount Global, a media and entertainment powerhouse with brands like CBS, Paramount Pictures, Paramount+, Nickelodeon, MTV, and BET, offers internships designed to provide immersive entry points into the industry. These programs give students access to mentorship, real-time projects, and an insider’s view of global media operations. Each program is crafted to expose interns to industry practices, train them on critical skills, and prepare them for careers in entertainment, business, and technology. A Paramount internship is a transformative experience that sets the stage for creating a flourishing career in the entertainment industry.

Paramount Internship Programs

Paramount offers a variety of internship programs across its many divisions. These internships are available to students who will be Juniors, Seniors, or Master's students in the fall. Interns will be required to work fully on-site for the duration of the program. Each program offers unique opportunities and training.

Production Internship Program

The Production Internship Program opens doors to Paramount’s operations. Interns are placed in environments ranging from live broadcast newsrooms to scripted drama sets, gaining firsthand exposure to how shows, films, and live events are planned and delivered. The program focuses on training interns in production logistics, scheduling, and creative coordination. Through shadowing producers, attending editorial meetings, and observing technical teams, interns learn how content transitions from idea to screen. They also receive training in production management software, budgeting considerations, and the unique rhythms of daily broadcast schedules.

Marketing & Brand Internship Program

Paramount’s Marketing & Brand Internship Program provides interns with a deep dive into how entertainment brands are positioned in a highly competitive marketplace. Interns are trained in campaign development, brand storytelling, digital engagement strategies, and the use of analytics to measure campaign effectiveness. Workshops are designed to teach interns about audience segmentation, media buying, and the creative process behind global campaigns. They also gain exposure to high-impact areas such as SEO optimization, partnership marketing, and event sponsorships, reflecting Paramount’s focus on data-driven but creative brand management.

Streaming & Digital Media Internship Program

As streaming continues to transform the entertainment industry, Paramount’s Streaming & Digital Media Internship Program offers interns the chance to be at the center of this change. The program introduces interns to streaming platform operations, digital publishing workflows, and audience analytics that guide Paramount+ and CBS Sports Digital. Interns attend training sessions on subscription models, content optimization, and digital platform design. They also gain exposure to newsroom publishing systems and learn how digital teams deliver content for real-time sports and entertainment coverage. Special focus is given to data analytics, with interns accessing insights into user behavior, engagement metrics, and platform performance.

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Corporate Communications Internship Program

The Corporate Communications Internship Program provides interns with an insider’s look at how Paramount manages its reputation across diverse audiences and stakeholders. Training covers media relations, press release drafting, and executive communication strategies. Interns attend workshops on internal communications, crisis response planning, and cross-functional collaboration. They also gain exposure to how communication campaigns are coordinated across subsidiaries, ensuring alignment in messaging from CBS News to Paramount Pictures.

Public Relations Internship Program

The Public Relations Internship Program places interns in the front line of Paramount’s publicity efforts. It focuses on the art and science of managing campaigns that promote shows, films, and streaming platforms. Interns gain training in event coordination, media outreach, and the execution of press tours and red-carpet premieres. They also receive exposure to the logistics of influencer partnerships and digital PR campaigns. Through observation of senior PR professionals, interns learn how narratives are built around major content launches and how Paramount ensures consistent and positive coverage across global markets.

Human Resources Internship Program

The Human Resources Internship Program introduces interns to the people-centric side of Paramount. Training sessions cover recruitment practices, diversity and inclusion initiatives, and global HR compliance frameworks. Interns are given opportunities to attend hiring events, learn about HR technologies, and observe how large companies design employee engagement programs. They also gain access to mentorship from HR leaders who provide insights into workforce development, culture building, and organizational strategy.

Finance Internship Program

The Finance & Accounting Internship Program gives interns a behind-the-scenes look at the financial decision-making that sustains Paramount’s creative output. The program covers training in budgeting, forecasting, and record-to-report cycles. Interns attend seminars on corporate finance principles, cost optimization, and risk management. Exposure to cross-functional finance projects allows interns to understand how finance teams partner with production and marketing divisions to balance creativity with profitability.

Business Development Internship Program

This program introduces interns to the growth engine of Paramount. Training focuses on market research, competitive benchmarking, licensing opportunities, and partnership evaluations. Interns are invited to attend strategy briefings, where executives discuss expansion into new markets and the evaluation of new revenue streams. They also learn about industry economics, distribution models, and corporate growth planning. The program emphasizes strategic analysis and prepares interns to think critically about how Paramount maintains its global competitiveness in an evolving industry.

Legal Internship Program

The Legal Internship Program provides a clear view of how entertainment law operates in practice. Interns are trained in intellectual property rights, contract drafting, and compliance. The program offers opportunities to observe negotiations, attend legal briefings, and work with policy teams on regulatory matters. Training sessions also cover the role of legal teams in protecting creative content, structuring licensing deals, and managing international distribution.

Business Affairs Internship Program

Business Affairs interns are given access to the commercial side of entertainment deal-making. Training covers negotiation strategies, contract management processes, and the alignment of business affairs with creative and financial teams. Interns are introduced to the workflows behind production agreements, talent contracts, and distribution deals. Through shadowing and knowledge sessions, they see how commercial arrangements are negotiated and finalized to support Paramount’s operations.

Technology Internship Program

The Technology Internship Program offers interns training in enterprise IT systems, newsroom platforms, and cybersecurity. They learn about system integration, digital resilience, and infrastructure management. Interns attend workshops on applied AI, election support systems, and streaming technologies, reflecting Paramount’s use of technology to power both creative and corporate functions. The program is designed for those who want to see how technology enables media companies to innovate and scale globally.

Software Engineering Internship Program

This program equips interns with technical skills in coding, testing, and AI-based analytics. Interns receive exposure to projects involving software development for newsroom platforms, streaming optimization, and backend automation. Training includes mentorship from engineers, hands-on labs, and opportunities to explore emerging technologies such as machine learning, cloud computing, and data visualization.

Roles Available for Paramount Interns

Paramount offers a wide array of internship roles across its divisions, providing students with opportunities to gain experience in various aspects of the media and entertainment industry.

Production Intern

Production interns immerse themselves in the world of television, film, and digital broadcasting. They assist producers with story research, prepare rundowns for live shows, support script formatting, and coordinate logistics during shoots. Interns also get exposure to studio operations, shadow directors and editors, and help with behind-the-scenes tasks that ensure smooth production. This role is ideal for students interested in understanding the full scope of content creation, from pre-production to post-production.

Marketing Intern

Marketing interns at Paramount work alongside teams managing brand campaigns, promotional partnerships, and audience engagement. They assist in tracking campaign performance, preparing social media content calendars, supporting SEO optimization, and analyzing competitor activity. Interns also collaborate with creative teams to develop promotional materials and gain valuable experience in how marketing strategies are executed in a global media company. Marketing communicates the value of each network to viewers across linear, digital, audio, print, live events and more. Interns will play an integral role in building and engaging customers, strategies, and campaigns.

Digital Media & Broadcast Intern

Digital Media & Broadcast interns explore the fast-moving world of streaming, sports, and news broadcasting. They help coordinate live-streamed events, assist editors with highlights and reels, and monitor content for accuracy and quality. Interns also support the digital publishing process, ensuring stories and videos are distributed across Paramount’s platforms. This role is especially relevant for those eager to understand the intersection of traditional broadcasting and digital-first content delivery.

Corporate Communications & PR Intern

Corporate Communications interns support Paramount’s internal and external communications strategies. They draft press releases, prepare media kits, and monitor press coverage across entertainment and business publications. Interns also contribute to internal newsletters, employee engagement campaigns, and social responsibility communications. This role provides hands-on experience in shaping how a global brand communicates with both its workforce and the public.

Finance Intern

Finance interns dive into the financial operations of a multinational entertainment company. They support budgeting and forecasting activities, conduct cost analysis, prepare reports for leadership, and assist in revenue tracking across different business units. Working closely with accounting and finance teams, interns gain insights into how financial planning supports creative production, distribution, and corporate growth.

Business Development Intern

Business Development interns assist teams exploring growth opportunities across Paramount’s portfolio. They work on market research, prepare presentations for senior executives, and evaluate partnership opportunities. Interns also support corporate strategy initiatives, helping assess new investments, mergers, or expansion projects. This role gives a big-picture view of how business decisions are made in a competitive media landscape.

Technology Intern

Technology interns join Paramount’s engineering and IT teams to support projects that power digital streaming platforms, studio production, and global broadcasting. They assist in coding, testing, and maintaining software systems, troubleshoot network issues, and contribute to cybersecurity monitoring. This role offers direct exposure to how technology underpins both creative and corporate operations at a global entertainment company.

Legal Intern

Legal interns provide research and administrative support to Paramount’s legal teams. They assist in reviewing contracts, monitoring intellectual property issues, and preparing case summaries for ongoing matters. Interns also gain exposure to the legal considerations behind content licensing, production agreements, and compliance requirements. This role is well-suited for students pursuing law with an interest in media and entertainment.

Marketing Technology Intern

Marketing Technology interns work on optimizing digital marketing campaigns through technical tools and data analysis. They handle CRM maintenance, configure automation workflows, test SEO and paid media strategies, and evaluate campaign performance through analytics dashboards. Unlike traditional marketing interns, who focus on creative messaging, these interns contribute to the precision and efficiency of campaigns, ensuring Paramount reaches the right audience at the right time with the right message.

Human Resources Intern

HR interns work with recruitment, employee engagement, and operational teams. They help organize onboarding sessions, support diversity and inclusion initiatives, and track HR data and compliance. Interns also contribute to training program development or employee wellness projects. This role allows students to see how HR shapes company culture in a large creative organization.

The Marketing Internship Experience

The Marketing Internship at Paramount offers a comprehensive experience, allowing interns to contribute to various areas within marketing. These areas include Brand, Consumer, Digital/Social Media, and Integrated Marketing. Interns play an integral role in building and engaging customers, developing marketing strategies, and executing campaigns.

Brand Marketing

Brand Marketing supports the development of each overall network's vision. They oversee the planning and execution of all non-traditional marketing campaign planning and execution of portfolio tentpoles, partnerships and show priorities. Brand marketing campaigns and promotions include putting together marketing briefs, attending creative kick-off meetings, submitting creative requests & overseeing production timeline and final trafficking.

Consumer Marketing

Consumer Marketing is responsible for all strategic planning and execution of on and off-channel campaigns. These teams are responsible for defining network objectives, targeting audiences, researching insights, and developing strategies. Their main goals are to drive on-air tune-in, boost show awareness, and cultivate consumer engagement.

Integrated Marketing

Integrated Marketing works with advertising partners to build co-branded marketing programs tied to their respective channels, events, and shows. Their work includes development of custom creative linear television, digital platforms, and cross-network campaigns to ensure Paramount reaches fans everywhere.

Additional Information for Paramount Internships

Paramount’s Summer Internship Program is a paid, immersive experience designed to help students explore career paths while bringing their passions and fresh perspectives to work. The company seeks passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness.

Eligibility and Requirements

Internships are available to students who will be Juniors, Seniors, or Master's students in the fall. Interns will be required to work fully on-site for the duration of the program.

Compensation and Benefits

The hourly rate for interns is \$20.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Paramount offers benefits including medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

Inclusion and Equal Opportunity

Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that they do, on-screen and off. From the programming and movies they create to employee benefits/programs and social impact outreach initiatives, they believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace.

Professional Development and Networking

Paramount Internship offers invaluable mentorship from industry experts who have honed their skills and made a mark in the entertainment world. Paramount Internship offers a comprehensive and well-structured program that ensures interns gain exposure across various departments, allowing them to explore their areas of interest and discover their true potential. The company fosters a culture that values personal and professional growth. Interns are encouraged to participate in networking events, workshops, and seminars that provide further insights into the entertainment industry. Interns who stand out in speaker sessions and workshops often get remembered by executives, giving them a strong edge for return offers or post-grad programs. The program focuses on goal setting, elevating your resume, actioning on feedback and building your brand. Interns hear from Executives at Paramount and learn more about the media/entertainment industry. Every intern is aligned to an informal mentor to help them navigate their summer at Paramount. Interns are able to meet their fellow interns through a mix of in-person and virtual events.

Wellness

Paramount prioritizes the mental, physical and financial wellbeing of its interns through a variety of events throughout the summer.

How to Apply

Applying for a Paramount Internship is a straightforward process designed to attract the most talented and dedicated individuals. It is crucial to tailor your application to highlight the skills and attributes that align with the specific department or role you are applying for. Additionally, a well-crafted resume and a persuasive cover letter can significantly boost your chances of securing an interview. Remember to emphasize any relevant coursework, extracurricular activities, or prior experience that sets you apart from other candidates.

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