Purdue University Post Graduate Program in Digital Marketing: A Comprehensive Overview

Purdue University, in collaboration with Simplilearn, offers a Post Graduate Program in Digital Marketing designed to equip learners with in-demand digital marketing skills. This program combines Purdue's academic excellence with Simplilearn's curriculum to accelerate career growth in the digital domain. This article delves into the program's structure, curriculum, learning outcomes, and benefits, providing a comprehensive overview for prospective students.

Overview of Purdue University and Simplilearn Partnership

Simplilearn, recognized as a leading online bootcamp for digital economy skills, has partnered with Purdue University to deliver this Post Graduate Program in Digital Marketing. This collaboration brings together Simplilearn's award-winning curriculum and high-engagement learning model with Purdue's academic rigor and reputation as a top public research institution. Purdue University is committed to hands-on and online, real-world learning, offering a transformative education. Purdue online is the administrative unit charged with driving and coordinating the rapidly growing online offerings of Purdue University's four campuses.

Target Audience

The program is designed to cater to a diverse audience, including:

New Graduates: Individuals seeking to enter the digital marketing field.
Working Professionals: Those with 1-2 years of experience in sales, marketing, and advertising.
Mid-Career Professionals: Individuals aiming for roles such as Brand Managers, PPC Specialists, Social Media Strategists, and Digital Marketing Managers.

Program Structure and Delivery

The Post Graduate Program in Digital Marketing is delivered through Simplilearn's bootcamp-style learning model, which includes:

Self-Paced Online Classes: Allowing learners to study at their own pace.
Expert, Instructor-Led, Live Virtual Classrooms: Providing real-time interaction with instructors.
Interactive Labs: Offering hands-on experience and practical application of concepts.
Masterclass Sessions: Featuring top instructors from Purdue University.

The program incorporates 200+ hours of applied learning and 40+ hours of self-paced learning modules, ensuring a comprehensive understanding of advanced digital marketing strategies.

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Curriculum Highlights

The Digital Marketing program is designed for learners to gain an understanding of data collection and analysis methods used by marketing professionals, and learn to access, choose and use appropriate web analytics tools and techniques within the given marketing budget. It covers a range of essential topics, including:

Core Marketing Concepts: Understanding the importance of the customer, product development, pricing strategies, integrated marketing communication, and channel partners.
Marketing Research: Proficiency in conducting marketing research, including data collection, analysis, and interpretation to inform marketing decisions, and the utilization of relevant technology.
Strategic Marketing Plans: Developing strategic marketing plans that align with corporate objectives, including but not limited to the selection of target markets, positioning, the marketing mix, and stakeholder management.
Ethical and Social Considerations: Understanding the ethical and social considerations in marketing and make marketing decisions that are legal, ethical, and socially responsible.
Global and Cultural Implications: Incorporate the global and cultural implications of marketing decisions.

As a part of this digital marketing bootcamp, you will get free access to the SE Ranking platform for the validity of 1-year.

The program also includes the Hootsuite Platform Training course as part of the Simpliearn Digital Marketing Course. As a Simplilearn student, you'll get 50% off on this industry-recognized credential.

Learning Outcomes

Upon completion of the program, graduates will be able to:

Demonstrate a clear understanding of core marketing concepts.
Demonstrate proficiency in conducting marketing research.
Develop strategic marketing plans that align with corporate objectives.
Understand the ethical and social considerations in marketing.
Incorporate the global and cultural implications of marketing decisions.
Gain an understanding of data collection and analysis methods used by marketing professionals.
Learn to access, choose and use appropriate web analytics tools and techniques within the given marketing budget.

Certification and Recognition

Program graduates will receive:

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A joint Post Graduate certification from Simplilearn and Purdue University.
Purdue University Alumni Association membership.
Certificates from Simplilearn for individual courses in the learning path.

The B.S.B. Program at Purdue Fort Wayne

While the Post Graduate Program in Digital Marketing is a specialized offering, Purdue University also provides a comprehensive Bachelor of Science in Business (B.S.B.) program at Purdue Fort Wayne. This program, accredited by the Association to Advance Collegiate Schools of Business (AACSB), offers a broad foundation in business principles and practices.

B.S.B. Program Overview

The B.S.B. program aims to equip students with the following skills and knowledge:

Integration of Business Principles: Ability to integrate fundamental principles of business theory and practice.
Problem-Solving Skills: Ability to solve problems by modeling, analyzing data (qualitative and numeric), and using critical thinking skills.
Global and Cultural Awareness: Ability to understand the global and cultural implications of business decisions.
Ethical Considerations: Ability to understand ethical considerations in business decision.
Community and Business Relationship: Ability to understand the relationship between the community and business.
Communication and Teamwork Skills: Ability to demonstrate the effective communication and teamwork skills.
Preparation for Lifelong Learning: Be prepared for life-long learning in a dynamic environment.

B.S.B. Requirements

To earn the B.S.B., students must:

Complete a minimum of 120 credits.
Obtain an overall cumulative GPA of at least 2.30.
Satisfy the requirements of Purdue Fort Wayne and the Richard T. Doermer School of Business.
Earn a grade of C- or better in each BUS and ECON course.
Complete the final consecutive 30 credits at Purdue Fort Wayne after formal admission to the B.S.B. program.

Specializations

At the time of admission to the B.S.B. program, students must declare a specialization in one of six majors:

Accounting
Business Economics
Finance
Management
Marketing
Money and Banking

Academic Regulations

Students in undergraduate business programs are subject to specific academic regulations, including:

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Student Responsibility: Students are responsible for satisfying the graduation requirements specified for their selected program.
Academic Renewal Option: The school participates in the Academic Renewal Option for eligible students returning to Purdue Fort Wayne after an absence of five or more years.
Time Limit: Students must complete the degree requirements within a specified time frame.
Overlapping Courses: Students may not count toward graduation any courses or sequences considered to have overlapping content.
Academic Probation: Students are placed on academic probation if their semester or cumulative GPA falls below 2.0.
Repeat Limits: Students may not retake any of the 30000 or 40000-level BUS or ECON courses more than twice.
Transfer Credit: Courses in basic business and economics subjects (10000-20000 level) will be accepted as equivalent if they are being transferred from regionally accredited institutions.
Credit by Examination: Under very limited circumstances, students may be permitted to earn credit by means of a special examination.

Marketing Major within the B.S.B. Program

The marketing major within the B.S.B. program focuses on the movement of goods and services from the producer to the customer. It encompasses topics such as consumer behavior, product development, pricing, channels of distribution, promotion, marketing research, and effective management of corporate marketing operations. This program is available on-campus and on-line.

General Education Requirements

In addition to the major-specific courses, students are required to complete general education courses in various categories:

Category A. Foundational Intellectual Skills:
- Written Communication
- Speaking and Listening
- Quantitative Reasoning
Category B. Ways of Knowing:
- Scientific Ways of Knowing
- Social and Behavioral Ways of Knowing
- Humanistic Ways of Knowing
- Artistic Ways of Knowing
- Interdisciplinary Ways of Knowing

Students must also complete six additional credits from any Foundational Skills or Ways of Knowing categories and at least one Ways of Knowing course that is designated as having a focus on diversity, equity, inclusion, and/or global awareness.

Free Elective Credits

Students can choose courses from either business or non-business fields to complement their professional and educational objectives and bring their degree total to at least 120 credits.

Additional Course Use

Courses listed below may also be considered in meeting specific requirements.

Financial Aid

To ensure money is not a limiting factor in learning, Simplilearn offers various financing options to help make this Digital Marketing Bootcamp financially manageable.

Global Teaching Assistance

Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in Digital Marketing on your first attempt.

Instructors

Our highly-qualified instructors are industry experts with years of relevant industry experience. Each of them undergo a rigorous selection process, including profile screening, technical evaluation, and a training demo evaluation before getting certified to train for us.

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