Gamma Phi Beta at UCLA: A Legacy of Sisterhood, Scholarship, and Service

Gamma Phi Beta, one of the first Greek-letter societies for women, has a rich history and strong traditions at the University of California, Los Angeles (UCLA). Since its inception, the sorority has fostered a community of women dedicated to sisterhood, scholarship, and service. This article delves into the history, traditions, and impact of Gamma Phi Beta at UCLA, highlighting its unique contributions to the university and the lives of its members.

A Foundation of Enduring Principles

Founded on principles of enduring strength and protection, Gamma Phi Beta's core values are deeply embedded in its symbols and rituals. As Founder E. stated, "Since the rock is the firmest and most enduring substance, able to withstand the ravages of time, and offering the strongest protection, it seemed fitting that Gamma Phi Beta should be thus founded." This philosophy guides the sorority's commitment to providing a supportive and empowering environment for its members.

The Gamma Phi Beta Badge: A Symbol of Sisterhood

The Gamma Phi Beta badge, designed by Tiffany & Co. in 1874, is a cherished symbol of membership. Every Gamma Phi Beta sister has worn this badge, signifying their lifelong connection to the sorority. The badge can be worn over the heart or as a necklace pendant or ring, and members can customize the style of their badge. Chapter guards and dangles can be added to signify milestones and officer positions. The Crescent Catchers group was formed in 2002 to rescue lost member badges.

A Distinct Brand: Mission, Vision, and Symbols

Gamma Phi Beta has a distinct brand, shaped by its founders' mission and vision. Symbols like the crescent moon hold special meaning, representing the sorority's values and aspirations. The sorority's commitment to its brand ensures that members understand who they are and what they stand for.

Serenade Tradition at UCLA

The tradition of serenading sorority sisters at UCLA began shortly before the end of World War II, when fraternities started serenading sororities. The singing competition grew quickly, eventually moving from Royce Hall to the open-air theater on campus. When the theater was demolished to make way for the UCLA Medical Center, the competition moved to the Hollywood Bowl, where it was witnessed by some 15,000 Bruins and friends. Celebrities, including Ronald Reagan in 1952, served as masters of ceremonies and judges. In 1986, the Student Alumni Association took over organizing the event.

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Building Lifelong Friendships at UCLA

UCLA provides a fertile ground for forging lasting friendships, and Gamma Phi Beta is often a catalyst for such connections. Many Bruins find their closest friends through shared experiences in the sorority.

One alumna shared her story of meeting her best friend, Heather, during freshman orientation. Despite having different majors and interests initially, they grew together, eventually becoming history majors. The alumna joined Heather's sorority, Gamma Phi Beta, and Heather joined her student organization. They lived and worked together after graduation and have remained close despite living in different cities.

Another alumna met her close friend, Ashley, through UCLA Housing. They lived together for a year and quickly became great friends. Despite moving away from California after graduation, they have remained in contact. They are now living and working together and are closer than ever.

Similar stories abound, underscoring the power of UCLA and Gamma Phi Beta in bringing people together and fostering lifelong bonds.

The Divine Nine at UCLA: A Legacy of Black Greek Life

While this article primarily focuses on Gamma Phi Beta, it is essential to acknowledge the significant presence and contributions of the Divine Nine, the historically Black fraternities and sororities of the National Pan-Hellenic Council (NPHC), at UCLA.

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In 1923, the Pi Chapter of Delta Sigma Theta Sorority, Incorporated, was chartered at UCLA, becoming the first Greek-letter organization established at the university, regardless of race and gender. A century later, it is joined by eight of the nine historically Black fraternities and sororities of the NPHC.

The Divine Nine organizations provide valuable opportunities for professional and personal development, creating a strong sense of community for Black students at UCLA.

Despite their significant contributions, the Divine Nine organizations at UCLA have faced challenges in gaining visibility and resources compared to predominantly white Greek-letter organizations. The Black community at UCLA continues to advocate for its demands to be heard and for the university to foster an anti-racist institution.

Traditions of Scholarship

Gamma Phi Beta places a strong emphasis on academic achievement. The sorority provides resources and support to help its members succeed in their studies. Study groups, tutoring programs, and academic advisors are just a few of the ways that Gamma Phi Beta encourages scholarship.

A Commitment to Service

Service to the community is another cornerstone of Gamma Phi Beta's values. The sorority participates in a variety of philanthropic activities, supporting local and national causes. From volunteering at local shelters to raising money for charitable organizations, Gamma Phi Beta members are dedicated to making a positive impact on the world around them.

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Adapting and Evolving

Like any organization with a long history, Gamma Phi Beta has adapted and evolved over time to meet the changing needs of its members and the university community. The sorority remains committed to its core values while embracing new ideas and approaches.

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