Universal Kids Resort: A New Theme Park Experience Coming to Frisco, Texas
Frisco, Texas, is set to become home to a unique addition to the Universal Studios family: Universal Kids Resort. This new park, designed specifically for families with young children, promises to bring the iconic Universal brand of entertainment to a younger audience. With a projected opening in May 2026, the resort is generating considerable excitement and anticipation within the community.
A Theme Park Tailored for Young Families
Universal Kids Resort distinguishes itself from other Universal parks by focusing on creating an engaging and immersive environment for children ages 3 to 11. The park's design emphasizes a lush, green landscape and incorporates state-of-the-art technological attractions for indoor entertainment. Unlike traditional theme parks with massive roller coasters, Universal Kids Resort will prioritize interactive play areas and captivating storytelling to cater to its target demographic.
Molly Murphy, President of Universal Creative, emphasizes that the resort embodies the spirit of igniting thrill, bringing guests together through play, beloved characters, and stories. Brian Robinson, Executive Vice President and Chief Creative Officer at Universal Creative, states that the park was envisioned through the unbridled creativity of kids, where imagination, curiosity, and free-spirited play were core design philosophies.
Location and Accessibility
The Universal Kids Resort is under construction on a 97-acre site located at the northeast corner of Dallas Parkway and Panther Creek Parkway in the Fields development in North Frisco. A dedicated exit off the Dallas North Tollway will direct traffic to the park, minimizing the impact on existing residential areas. The location also aims to include natural sound barriers to ensure the comfort of nearby residents in luxury apartments near Universal Frisco.
Anticipated Attendance and Economic Impact
The Universal Studios Frisco theme park is expected to draw significant crowds, with projections estimating 7,000 visitors on weekdays and double that number on weekends. While these numbers are substantial, they are still less than the traffic generated by popular local destinations such as H-E-B and Stonebriar Mall on a typical day. The park represents a significant investment in the Frisco community, with the construction of a $550 million Universal Kids Resort advancing with a utility contractor.
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Safety and Security Measures
The Frisco Police Department has conducted extensive research on crime risks associated with theme parks to ensure the safety and security of visitors. Chief David Shilson of the Frisco Police Department shared research related to 'crime risks at theme parks' to the Frisco City Council and City Managers. The department analyzed data from ten different theme parks across the country, focusing on the approximate 2-mile radius surrounding each park. The research included a 2019 case study published in Justice Quarterly and a conversation with one of the authors, Dr. Alex R. Piquero.
Themed Lands and Attractions
Universal Destinations & Experiences has revealed details about the themed lands that will make up Universal Kids Resort. These lands are designed to immerse families in the worlds of beloved characters and stories:
Isle of Curiosity: Serving as the park's entrance, this whimsical gateway will offer space for children to explore and discover.
DreamWorks’ Shrek’s Swamp: Shrek has transformed a swampy shack into a waterlogged paradise. Kids and families can meet Shrek and Fiona and take photos in the onion carriage.
DreamWorks’ Puss in Boots Del Mar: Families can venture into this land inspired by the swashbuckling feline.
Illumination’s Minions vs. Minions: Bello Bay Club: The Yellow Minions attempt to rein in their Purple counterparts, leading to water-soaked fun. Families can participate in the action or relax and watch the chaos unfold.
Jurassic World Adventure Camp: Kids and families can experience awe-inspiring and thrilling moments exploring this land. Mack Rides' Jurassic World: Cretaceous Coaster is coming to Universal Kids Resort.
DreamWorks’ TrollsFest: The music will be bumping, and the energy will be pumping in the liveliest party in Troll Kingdom. Families can meet Poppy, Branch, and the rest of the DreamWorks’ Trolls gang at a glitter-filled meet and greet. Rhonda's Trollfest Express goes vertical at Universal Kids Resort.
Nickelodeon’s SpongeBob SquarePants Bikini Bottom: Kids and families can have the best day ever as they meet SpongeBob SquarePants, Patrick Star, and Sandy Cheeks.
In addition to these themed lands, Universal Kids Resort will feature multiple sensory gardens, providing opportunities for children and families to pause, reset, and connect. Team members will also be present to help kids dream up imaginary worlds with sidewalk chalk or spray themselves silly with water blasters.
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On-Site Accommodation
To enhance the visitor experience, Universal Kids Resort will include a colorfully themed on-site hotel with 300 rooms. Designed with families in mind, the hotel will offer a convenient place to stay and relax just steps away from the park.
Career Opportunities and Employee Benefits
Universal Destinations & Experiences emphasizes its commitment to its team members, offering career support, training and development classes, and financial planning support. Employees also have access to a 401(k) retirement plan, medical, dental, and vision plans, short- and long-term disability coverage, a wellness program, and an Employee Assistance Program. Additionally, employees receive vacation time and 10 paid company holidays.
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