University of Rochester Library Resources: A Comprehensive Guide

The University of Rochester Library offers a wealth of resources to support students, faculty, and staff in their research endeavors. These resources span various disciplines and formats, from comprehensive databases to specialized tools, catering to diverse research needs. This article provides a detailed overview of the resources available, highlighting their key features and functionalities.

Company and Financial Data Resources

For business and financial research, the University of Rochester Library provides access to several powerful databases:

  • MarketLine Explorer: This database capitalizes on actionable intelligence spanning 22 global industries. It provides access to Industry (reports by country), Company, and Country reports, plus Company News, Financial Deals, and Case Studies, Market size, segmentation, competition, and forecasts.

  • Orbis: A comprehensive source of private company information, Orbis includes financial accounts, credit scores, directorships, ownership structures, PEPs and sanctions information, and details of mergers and acquisitions activity for over 209 million global companies. Over 99% of the companies on Orbis are private.

  • Capital IQ: From S&P, Capital IQ provides data on public and private companies, M&A/financing transactions, public offerings, corporate executives, and more. To access company data, click "Companies/Market" in the options at the top, then "Company."

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  • Factiva: This database contains articles, company and industry reports, marketing reports, and country reports. Click Companies/Market, then Industry. It identifies articles in journals, magazines and newspapers, many full text.

  • Bloomberg Terminal: Provides detailed information on over 50,000 publicly traded companies worldwide and 30 million privately held companies. This database offers access to data on company financials, ratios, business segments, descriptions, sustainability, officers, and directors, as well as a multitude of company, industry, index, ESG, and economics data and reports.

  • PrivCo: A private company and investor database, PrivCo offers information on deals, financing, and M&As. Users can search by funding round or amount, location, name, industry, etc.

  • D&B Key Business Ratios: This resource provides access to industry benchmarks, allowing users to compare a company's performance against its peers.

  • Thomson Reuters: The Thomson Reuters databases cover Mutual Funds Holdings (CDA/Spectrum s12) and 13f Institutional Holdings (CDA/Spectrum s34). Special instructions: requires an account for use.

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  • WRDS (Wharton Research Data Services): The below databases. all available from the Wharton Research Data Service (WRDS) platform, have just recently been made available to the entire University community. While they are primarily used by financial analysts to perform complex stock and company data analyses, some may also be useful for less extensive business data and investment research as well. The Center for Research in Security Prices (CRSP) maintains the most comprehensive collection of security price, return, and volume data for the NYSE, AMEX and Nasdaq stock markets.

  • Marketresearch.com: is the platform that provides access to two leading collections of market research reports: Kalorama and Freedonia Focus. Freedonia Focus Reports provide analysis on a wide variety of markets and industries on 15 industry categories and two major geographic collections. Topics run the gamut from raw materials to finished manufactured products and various consumer goods and services. Pinpoint sought after very niche company, industry and market data (eg market size, value etc.) included in thousands of market research reports published by hundreds of leading market research providers. SPECIAL NOTE: This database requires a special login and password. But you must obtain prior authorization to actually download/view the data for this particular database.

  • IBISWorld: 20M+ companies, US/int’l; financials, SWOT analysis, analyst reports, news articles. Industry research reports; US & Global. Search by keyword or NAICS code. Market size, competitors, forecasts, valuation, & more. Includes Industry Wizard.

Industry and Market Research Resources

The library provides numerous resources for in-depth industry and market analysis:

  • IBISWorld: Offers comprehensive industry research reports for the US and globally. Search by keyword or NAICS code to find reports covering market size, competitors, forecasts, and valuation. The database includes an Industry Wizard to help users navigate the content.

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  • MarketLine Explorer: Provides access to industry reports by country, company, and country reports. It also includes company news, financial deals, and case studies, along with market size, segmentation, competition, and forecasts.

  • Marketresearch.com: A platform that provides access to two leading collections of market research reports: Kalorama and Freedonia Focus. Freedonia Focus Reports provide analysis on a wide variety of markets and industries on 15 industry categories and two major geographic collections. Topics run the gamut from raw materials to finished manufactured products and various consumer goods and services. Pinpoint sought after very niche company, industry and market data (eg market size, value etc.) included in thousands of market research reports published by hundreds of leading market research providers.

  • Passport (Euromonitor): Delivers in-depth market research and trends reports, with a focus on consumer products, brands/products, lifestyles, and some finance & tech. Coverage includes the US and Europe. The finance and culture & identity modules contain finance, sustainable consumer, and diversity, equity & inclusion reports.

  • Mintel: In-depth market research & trends reports. Consumer products focus: brands/products, lifestyles, some finance & tech. US & Europe. The finance and culture & identity modules contain finance, sustainable consumer, and diversity, equity & inclusion reports.

  • eMarketer: Includes both technical reports and market analysis on emerging, high-tech and industrial markets in 50 countries. Contains reports on the IT industry and the impact of IT on businesses.

Article Databases and News Sources

For accessing articles in journals, magazines, and newspapers, the library offers several databases:

  • Factiva: Identifies articles in journals, magazines and newspapers, many full text. Contains articles, company and industry reports, marketing reports, and country reports.

  • Wall Street Journal: The University of Rochester provides easy full campus access to the entire daily updated digital version of the Wall Street Journal.

  • The Economist: This publication consistently provides in-depth, credible data, investigations, and analyses on business topics, politics, culture, society, and technology. The Economist also provides outstanding coverage of global issues and is known for being a highly objective, well-written publication.

  • EconLit: Identifies articles, books, working papers, and more, covering all aspects of economics. For off-campus access to full text: Click Scholar Preferences and add Rochester as your Library Link.

  • Business Source Complete: A comprehensive database covering a wide range of business topics.

Economic and Demographic Data Resources

The University of Rochester Library provides access to a variety of resources for economic and demographic data:

  • Statista: This free open Web database provides a wide range of economic and demographic indicators across 300 industry verticals and covers market sizing and trends for over 180 countries.

  • Social Explorer: A great open Web source of all sorts of economic, demographic, housing, education data on cities and regions around the country.

  • International Financial Statistics (IFS): US and international statistics. Includes economic forecasts and indicators; import, export, and GDP data; national debt and more.

  • CountryData: Country-based financial conditions, techniques and regulations.

  • UNdata: A collection of data resources, many offering time series, compiled by the U.N. Downloadable time series data for over 200 countries.

Patent Resources

  • Google Patents: Offers access to patents and patent applications from the United States Patent and Trademark Office (USPTO). It also includes English machine translations of Japanese patents.

  • Innovation Q Plus: Innovation Q Plus is a patent search tool that rapidly sifts through data and uses advanced technologies to quickly and efficiently pinpoint relevant patents, applications, and non-patent literature from IEEE. There are visualizations, advanced features, and the ability to locate "similar" patents to the target one.

Other Resources

  • Public Access to Court Electronic Records (PACER): Allows you to obtain case and docket information online from federal appellate, district, and bankruptcy courts. It hosts millions of case file documents and docket information for all district, bankruptcy, and appellate courts. These are available immediately after they have been electronically filed.

  • Rochester Business Journal: Book of Lists: These rankings are valuable, but it's good to be a little skeptical here as some companies engage in what is called "Greenwashing" to make their organization appear more environmentally and socially friendly than perhaps they really are.

  • Advertising Age Datacenter: Annual report telling how much companies spent on advertising by media channel; also by brand and media channel.

  • The Case Center: Provides scores of free business case studies from leading business schools ranging from Stanford, to MIT to Copenhagen and more.

  • Securities and Exchange Commission (SEC): Search through the contents of millions of SEC filings. This link takes you to the list of (index to) this entire collection of annual reports in PDF format. This collection represents all the companies that were public at any point in US history (or at least almost all; there may be gaps). Use your browser's Find in Page function to search for a company name; the PDF links appear at the end of each line.

  • EconBiz: A database contains more than 500,000 economic time series from 87 sources. financial data. city levels.

  • US Trade Online: Provides data from shipping manifests and customs records for product shipments into US ports; some Latin American countries. Contains manufacturing data on the value of product shipments. The data are published on a North American Industry Classification System (NAICS) basis from the 2012 Economic Census Industry Series. export and import statistics.

  • IEEE Xplore: Full text of IEEE and IET journals, magazines, transactions and conference proceedings as well as active IEEE standards.

  • SciFinder: Identifies articles, patents, conferences, books and dissertations in chemistry and medicine. Search by substance name, structure, substructure, reaction, CAS registry number, molecular formula, organization, research topic and author. Searches Chemical Abstracts, Medline and ChemZent databases simultaneously. Includes PatentPak, MethodsNow and Retrosynthesis Plan. CAS Formulus, and CAS Analytical Methods have recently been added and can be found under the three dot menu on the upper left. A separate registration is required before the first use. See About SciFinder for more detail.

  • Web of Science: Identifies articles on biomedicine, biotechnology, behavior, ecology, neuroscience, and zoology.

Additional Tips for Research

  • Local Business News: Sometimes the best stuff, especially on private companies that play a major role in a particular community can be found by reviewing what's been published in local business journals.

  • Estimating Market Size: Check out this short, but succinct and valuable guidebook that explains clearly step by step how to estimate market size. Then you're ready to write a business plan.

  • When You Can't Find Data: Sometimes when you are researching an extremely specific, narrow and customized question (e.g. what percentage of New York State college seniors prefer Uber over a cab? etc.), you won't find anything "out there" at all in a database or on the Web that answers your question. In that case, you may need to do your own survey to collect your own data and draw your own conclusions.

Business Podcasts

The business podcasts selected and described below are organized into four major categories: innovation, entrepreneurship, marketing, and finance.

Innovation Podcasts:

The following podcasts provide valuable information on how to successfully innovate projects, products, and new businesses. The series include solutions that meet new requirements of unarticulated needs and existing market needs. This series supplies practical tips on innovation regarding design thinking strategies and originality mined from Stanford Professor of the Practice Tina Seelig and other experts on experimentation and creativity. CNN’s Poppy Harlow podcasts explores the journeys of business and global leaders. Inside the Strategy Room features McKinsey Partners, a management consulting company, and corporate executives. Each partner shares the challenges they have faced while creating lasting strategies of innovation in a fast-changing world. The podcasts examine the discrete ways theseexecutives approach challenges and the new and innovative ways they think of creating a vision for their enterprises. This series explores the perspectives, insights and journeys of innovators and entrepreneurs who combine creative thinking and hard work to go beyond the expected. On the Heels of Innovation is unique compared to other podcasts as it sets its achievement level for success on a high scale of effort by including supplemental instruction on how to further develop inventiveness once an idea is launched. The following podcasts offer a wide range of topics starting from the history of innovation to conversations about future innovation and the government’s involvement in new businesses.

Entrepreneurship Podcasts:

A similar theme is guidance directed for beginners.

  1. American entrepreneur and podcaster based in Puerto Rico. Entrepreneurs on Fire, interviewing successful entrepreneurs as his primary content.
  2. Trailblazers (Stephen A. Trailblazers is voted the #1 interview style podcast by Stephen A. today’s successful black professionals, entrepreneurs and leaders. from 123 countries around the world. The speaker, Stephen A.
  3. Enterprise NOW! (Elzie D. Enterprise NOW! related topics. Enterprise NOW! industries and fields.
  4. success in business. thought leaders as they share their keys to a successful career. entrepreneurs who feel lost or intimidated while starting their business.

Marketing Podcasts:

including market research and advertising.

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